Event Marketing
BRAND ENGAGEMENT / LIVE EVENT TO CONSUMER
Mark acted as Master of Ceremonies and host of the International Tournament where over 1,000 attendees converged on Hawaii’s Big Island for a weekend of championship gameplay.
Mark Imperial gave opening and closing ceremonies, announced the champions, and created a variety of on-location sizzle reels around the resort to promote weekend activities and attractions.
BRAND ENGAGEMENT /
4 CITY COMPETITION FINALS IN NYC
Mark Imperial performed as the Voice and Master of Ceremonies to find the National Champion for a popular video game series as it launched its biggest title to date.
Mark and his team flew from Chicago to Los Angeles, San Francisco, Boston for the eliminations. The Finals were held in New York City as the game launched at Midnight of the championships.
DIRECT TO CONSUMER ENGAGEMENT/
ACTIVATION FOR GAS COMPANY
Mark Imperial traveled to Atlanta for 5 months to promote weekly live activation events for a natural gas company. The events took place at concert venues and large malls where Mark’s Brand Ambassadors would register consumers for a grand prize giveaway of a Honda Civic powered by Natural Gas, along with a filling station for their garage. The Finale event held at Alantic Station with its own outdoor festival, games, music, and food.
Mark recruited, trained, and coordinated the street team. Additionally, Mark coordinated the logistics for the display setup at each location and created the engagement scripting.
